Ads I Love - Entry 12

Suzy Dotson

Ads I Love - Entry 12


During the Super Bowl, I came across this ad on TikTok. It stopped me in my tracks—I thought it was utterly genius. The Elf Cosmetics ads feature several A-list celebrities, including Judge Judy Sheindlin, Suits stars Gina Torres, Rick Hoffman, and Sarah Rafferty, and singer Meaghan Trainor, along with countless others.

This ad is so genius because it incorporates humor and pop culture while staying true to trends and fascinations of Gen Z. Sometimes, we become so bogged down with advertisements because we see so many crappy, poorly executed commercials thrown our way. It was nice to see something entertaining and attention-grabbing. 

Comments

Post a Comment

Popular posts from this blog

Doodle Time - Entry 15

Suzy Dotson Doodle Time - Entry 15  Today, I was doodling in class. I doodle due to one factor, and one factor only -- boredom.  But I began thinking about the impacts that doodling has on our brains and why we do it. Is it simply just boredom, or do we lack so much creativity in the classrooms that our minds are begging for something even remotely artistic? I'm sure you're thinking, "Come on now, it's not that serious." You're probably right.  It is interesting to think about how doodling can positively impact our time listening to lectures and taking notes. Does it help us remember what is being said? Does it calm us down, therefore allowing us to retain more new information?  I believe I doodle to help relax my brain. We are going, going, going, especially as college students. When I sit down in class, I feel my mind and my hands yearning for some form of freedom—freedom from the tight constraints that classes put on us and the constraints we put on ourselv
Read more

The Devil (Money) - Entry 37

Image
Suzy Dotson The Devil (Money) - Entry 37  Money is evil. Money destroys families. Money is the Devil.  In my life, money has caused nothing but trouble. Yah, it's great to have it. Yah, it sucks not having it. But the torment, lies, and manipulation that comes with it just makes it not even worth bothering with. 
Read more

Exit Through the Gift Shop - Entry 14

Suzy Dotson Exit Through the Gift Shop - Entry 14 While this "Exit Through the Gift Shop" was a documentary exploring Banksy, Theirry, and their creative journey, I believe this was a true insight into the hold that power, confidence, and marketing can have on a project.  Let's face it -- Theirry was a crazy lunatic with a dream. There are lots of people out in the world with these great, wonderful, and innovative ideas, but the chances of actually seeing these projects come to life are slim to none. It takes a plan, organization, and people to make something out of the ordinary come to fruition. And that's what Theirry did. For some reason, people trusted him and his vision. For some reason, without any organization, he was able to pull off his art exhibit and make $1 million in sales in one week. That is the power of marketing.  It is crucial for artists to understand the importance of marketing. We often see marketing as advertising, spreadsheets, etc., but as arti
Read more