Ads I Love - Entry 12

Suzy Dotson

Ads I Love - Entry 12


During the Super Bowl, I came across this ad on TikTok. It stopped me in my tracks—I thought it was utterly genius. The Elf Cosmetics ads feature several A-list celebrities, including Judge Judy Sheindlin, Suits stars Gina Torres, Rick Hoffman, and Sarah Rafferty, and singer Meaghan Trainor, along with countless others.

This ad is so genius because it incorporates humor and pop culture while staying true to trends and fascinations of Gen Z. Sometimes, we become so bogged down with advertisements because we see so many crappy, poorly executed commercials thrown our way. It was nice to see something entertaining and attention-grabbing. 

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