Exit Through the Gift Shop - Entry 14

Suzy Dotson

Exit Through the Gift Shop - Entry 14


While this "Exit Through the Gift Shop" was a documentary exploring Banksy, Theirry, and their creative journey, I believe this was a true insight into the hold that power, confidence, and marketing can have on a project. 

Let's face it -- Theirry was a crazy lunatic with a dream. There are lots of people out in the world with these great, wonderful, and innovative ideas, but the chances of actually seeing these projects come to life are slim to none. It takes a plan, organization, and people to make something out of the ordinary come to fruition. And that's what Theirry did. For some reason, people trusted him and his vision. For some reason, without any organization, he was able to pull off his art exhibit and make $1 million in sales in one week. That is the power of marketing. 

It is crucial for artists to understand the importance of marketing. We often see marketing as advertising, spreadsheets, etc., but as artists, you need to be able to market yourself as a person because that's what you are selling—you. 

Comments

Post a Comment

Popular posts from this blog

The Devil (Money) - Entry 37

Image
Suzy Dotson The Devil (Money) - Entry 37  Money is evil. Money destroys families. Money is the Devil.  In my life, money has caused nothing but trouble. Yah, it's great to have it. Yah, it sucks not having it. But the torment, lies, and manipulation that comes with it just makes it not even worth bothering with. 
Read more

Digital Media Landscapes - Entry 36

Image
Suzy Dotson Digital Strategy - Entry 36  This January, I took the Digital Media Landscapes advertising class with Nicole Haddad. To say this class was interesting would be an understatement. We played NYT connections every morning, visited Meow Wolf in Grapevine, and helped with the Tide advertising campaign competition. This class taught me a lot about the creative process. I had no idea about the time, depth, and wild lengths it takes to form a creative brief.  Here is a snapshot of Shit Girls Like to help us determine how to market to guys and girls simultaneously. If I told you that for a detergent campaign, you would probably have no idea. But that is the creative process -- connecting two crazy, outlandish ideas together in order to form insights about your target market.  I owe Nicole a lot for this class. She taught me that no idea is too crazy, no answer is ever wrong in brainstorming, and the more niche, the better. Before this class, I thought brainstorming was a quick, two-
Read more